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what we do

Case study
How we activated
ATHLETE.CO was tasked with generating new commercial & marketing opportunities for several top combat sport athletes by making their training programs available to existing and new fans globally. We were asked to deliver the content digitally via app and subscription model.

1. Create

Worked closely with the performance coaches to understand the exercise selection, programming, and theory behind the structure of the training programs and ultimately the reason they deliver results at the highest level.

2. Produce

Filmed with athlete and coach: creative direction, shoot, award-winning post-product. Content edited into full training program plus additional programs, marketing content, and a large selection of digital assets.

3. Release

Built and released an iOS and Android app for content delivery and monetization (subscription). Facebook/IG specialist marketing campaigns driving traffic straight to the app download. Athlete channels and wider network for organic and paid promotion.

The success of the project led to partnership with the English Mixed Martial Arts Association (EMMAA), more athletes signing up to join the platform and an average user rating of 4.7 / 5.

User reviews
power is in the numbers
1 %
Conversion from Free Trial to Paying Customers at key times.
1 %
Percentage of audience that is ‘Very Satisfied’ with our platform and content.
1 %

Increase in views of video content from players and athletes since lockdown.